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Boundary Outlet Retail App Case Study Silverchip (1)

BESPOKE NATIVE RETAIL APP

Creating a leading retail app for Boundary Outlet.

Boundary Outlet required a technology partner to rebuild its CRM and retail mobile apps to enhance the group’s digital offering.

Improved Customer Experience
SCALABLE AWS ARCHITECTURE
1.6 MILLION CUSTOMERS MIGRATED

THE BRIEF

To rebuild the group's mobile retail app and develop a new and improved CRM system. Central to delivery was enhancing the customer experience, improve data accuracy and ensuring a seamless transition from a legacy system to the new CRM.

Boundary Outlet Case study module mock ups Silverchip x Boundary Outlet Retail App Case study module mock up (02) Boundary Outlet Case study module mock ups (2) Boundary Outlet Case study module mock ups (3)

THE SOLUTION

We rebuilt Boundary Outlets mobile app, putting users at the heart. With enhanced UI and added features such as push notifications, so customers never miss out on offers, and virtual vouchers so customers can save money at their favourite brands. We also developed an innovative CRM system that improves data accuracy and enables Boundary Outlets to maximise opportunities and optimise its sales and marketing efforts to increase revenue.

KEY FEATURES

  • Developed Using React Native, TypeScript and C#
  • AWS Architecture and Scale Preparation
  • Highly Scalable, Highly Available Global Infrastructure 
  • Security and Authentication
  • Virtual Vouchers
  • Push Notifications
  • Data Migrations
  • Launched March 2022