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Trigger Google conversion on some event

Trigger Google conversion on some event

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Normally Google conversion code is added in header or footer of the “Thank you for your purchase” pages. A conversion is logged when someone lands on such thank you pages. But what if you want to notify Google about a conversion when a certain event is triggered like Sigup, Buy Now or Register button is clicked.

Below is the code that can be used to create event based Google conversion.

var google_conversion_id = 1234567890;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "";
var google_conversion_value = 0;

var conversionLabels = {
  'order-success': "conversoin_label_here"

function trackConversion(label) {
  google_conversion_label = conversionLabels[label];

  document.write = function(text) {

/* then somewhere in your ui code: */

Now you can call trackCoversion on any event to trigger Google Conversion.