Rebuilding Boundary Outlet’s
retail app for 1.6M customers.

Boundary Outlet needed a technology partner to rebuild its CRM and retail mobile apps while improving customer experience, data accuracy, and migration confidence at scale.

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Delivery Snapshot

Custom build with measurable operational impact.

1.6M+

Customers migrated

AWS

Scalable global infrastructure

March 2022

Successful launch date

Project Snapshot

Platform Type

Retail mobile app and CRM rebuild

Delivery Focus

Migration, UX, and customer engagement

Primary Stack

React Native, C#, AWS

Outcome

Modernised customer experience at enterprise scale

Case Study Breakdown

Challenge, solution, and delivery scope.

The Challenge

A better app and CRM for a major UK retail group.

Boundary Outlet required a technology partner to rebuild its CRM and retail mobile apps to enhance the group’s digital offering. Central to delivery was improving the customer experience, increasing data accuracy, and ensuring a seamless transition from the legacy system to the new CRM.

The new platform had to serve more than 1.6 million customers reliably at scale, with enhanced security and a best-in-class user experience.

The Solution

React Native app with advanced CRM and AWS architecture.

We rebuilt the Boundary Outlet mobile app from the ground up, putting users at the heart of every design decision. Enhanced UI, push notifications, and virtual vouchers that help shoppers save at favourite brands were all part of the new experience.

We also developed an innovative CRM system that improves data accuracy and unlocks stronger sales and marketing opportunities, all underpinned by a scalable AWS infrastructure built for long-term growth.

What Was Delivered

A more structured and premium case study layout.

The page now uses a tighter hero, integrated metrics, a right-side visual summary, and feature cards that read like a real delivery scope rather than a plain text list.

React Native & TypeScript Development

C# Backend Development

AWS Architecture & Scale Preparation

Highly Scalable Global Infrastructure

Security & Authentication

Virtual Vouchers System

Push Notification Platform

1.6M Customer Data Migration

Enhanced CRM System

Real-Time Inventory Sync

Advanced Analytics & Reporting

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