Services & Technologies
Bespoke Native Retail App
Rebuilding Boundary Outlet’s
retail app for 1.6M customers.
Client / Company
Boundary Outlet
Project Overview
Retail
Boundary Outlet needed a technology partner to rebuild its CRM and retail mobile apps while improving customer experience, data accuracy, and migration confidence at scale.
Results & Project Highlights
Key project details, delivery scope, and measurable highlights.
Customers migrated
Scalable global infrastructure
Successful launch date
Project Snapshot
Platform Type
Retail mobile app and CRM rebuild
Delivery Focus
Migration, UX, and customer engagement
Primary Stack
React Native, C#, AWS
Outcome
Modernised customer experience at enterprise scale
Case Study Breakdown
Challenge, solution, and delivery scope.
The Challenge
A better app and CRM for a major UK retail group.
Boundary Outlet required a technology partner to rebuild its CRM and retail mobile apps to enhance the group’s digital offering. Central to delivery was improving the customer experience, increasing data accuracy, and ensuring a seamless transition from the legacy system to the new CRM.
The new platform had to serve more than 1.6 million customers reliably at scale, with enhanced security and a best-in-class user experience.
The Solution
React Native app with advanced CRM and AWS architecture.
We rebuilt the Boundary Outlet mobile app from the ground up, putting users at the heart of every design decision. Enhanced UI, push notifications, and virtual vouchers that help shoppers save at favourite brands were all part of the new experience.
We also developed an innovative CRM system that improves data accuracy and unlocks stronger sales and marketing opportunities, all underpinned by a scalable AWS infrastructure built for long-term growth.
Implementation & Delivery
Implementation shaped around the project goals.
Delivery is broken into clear capabilities so the scope, technologies, and implementation approach are easy to understand.
React Native & TypeScript Development
C# Backend Development
AWS Architecture & Scale Preparation
Highly Scalable Global Infrastructure
Security & Authentication
Virtual Vouchers System
Push Notification Platform
1.6M Customer Data Migration
Enhanced CRM System
Real-Time Inventory Sync
Advanced Analytics & Reporting
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